Team USA

Along with the Team Canada, I decided to take on a USA re-brand as well. I looked through the history of USA Hockey’s logos and jerseys to look for inspiration and came up with a sort of mashup between old and new. I maintained the red, white and blue colour scheme, but also added a gold trip as a representation for the search of gold at hockey tournaments such as the Olympics. The stars, stripes and block font have continued onto the new logo as well.