After being somewhat disappointed with Canada’s 2018 Olympic Hockey logo and jersey design, I decided to take a stab of what I thought would be a cool rebrand for the future of Canada’s Olympic team. I started by looking at the history of Hockey Canada’s logos and jerseys to get a feel of what could be an improvement, but still having the classic Canada feel. From there I sketched some logos and moved on with the strongest concept. This is one of the logos I am most proud of.